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Disney Hikes Prices on Ad-Free Disney+ to $13.99 per Month Starting October 12

Disney announced today that it will be raising the price of its ad-free Disney+ subscription to $13.99 per month starting October 12. This is a 33% increase from the current price of $10.99 per month. The price of the ad-supported Disney+ subscription will remain at $7.99 per month.

Disney said that the price increase is necessary to “continue to invest in the best possible experience for our consumers.” The company said that it will use the additional revenue to fund new content, including original series and movies, for Disney+.

The price increase is likely to be met with some resistance from consumers, especially those who are already paying for other streaming services, such as Netflix and Hulu. However, Disney is hoping that the increase will be offset by the addition of new content to Disney+.

The company is also hoping to attract new subscribers to Disney+ with the price increase. Disney+ currently has over 100 million subscribers worldwide. The company is targeting 230 million subscribers by 2024.

The price increase for Disney+ is just the latest in a series of price hikes for streaming services. Netflix, Hulu, and HBO Max have all raised their prices in recent years. This is due to the increasing cost of producing original content.

It remains to be seen how consumers will react to the price increase for Disney+. However, it is clear that streaming services are becoming more expensive. This is likely to lead to some consolidation in the streaming market in the years to come.

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